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Webinar: Managing COVID effect on small businesses

8 Apr 2020 7:00 PM | Suresh Vaishya (Administrator)

Description: The coronavirus is causing financial difficulties for businesses across the U.S. Many small business owners are unsure of what steps to take to mitigate risk, protect employees and support customers. The social distancing has forced businesses to collaborate virtually. Many small businesses may not be prepared. Some organizations may adopt remote work policies, whilst others may not be able to do so. Some businesses are finding innovative ways to reduce risk for their customers and also their employees. Prof. Sheth will share some of his perspectives on how the small businesses could manage the impact they are seeing from this pandemic and what strategies they can use in the short and long run.

Video Link:

Speaker’s Bio: A doyen of marketing and an academic who has taught and done research at the University of Southern California, the University of Illinois, Columbia University, MIT, and Emory University, Prof. Jagdish Sheth was conferred the Padma Bhushan, for literature and education, by the Government of India, on January 26 of this year. Dr. Sheth has published more than 350 research papers and books in various areas of marketing, including consumer behavior, multivariate methods, competitive strategy, relationship marketing and more recently, marketing for emerging markets.

Dr. Sheth and his wife, Madhuri, are also well-known philanthropists, and through their Madhuri and Jagdish Sheth Foundation and the Sheth Family Foundation, given generously both in terms of financial aid and advice, to over 50 community, academic, and healthcare organizations in Atlanta and around the world.

Dr. Sheth is an American Psychological Association Fellow and past President of the Association for Consumer Research (ACR). He is also a Fellow of the American Marketing Association and the Academy of Marketing Science. Among his past and present accolades, Dr. Sheth was the recipient of the Viktor Mataja Medal from the Austrian Research Society in Vienna (1977) and the 1989 Outstanding Marketing Educator Award from the Academy of Marketing Science. In 1991 and again in 1999, Dr. Sheth was also recognized as the "Marketing Educator of the Year" by Sales and Marketing Executives International (SMEI).

Dr. Sheth is the recipient of all top four academic awards given by the American Marketing Association: they include the PD Converse Award for Marketing Theory (1998), Charles Coolidge Parlin Award for Marketing Research (2004), the Richard D. Irwin/McGraw Hill Marketing Educator Award (2004), and the William L. Wilkie “Marketing for a Better World” Award (2014). Dr. Sheth has also received over more than 30 awards as an expert in the field of marketing, consumer behavior, and emerging markets.

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